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Understanding Customer Journey Analytics in Performance MarketingPerformance marketing involves using data-driven tactics to promote products or services in a variety of ways. The ultimate goals are to drive conversions, customer satisfaction, and loyalty.It’s important to identify your success metrics up front. Whether you want to understand how
How Real-Time Analytics Boost Ad EfficiencyReal-time analytics is a process of collecting and examining data to remove actionable understandings. This type of evaluation is typically used by teams throughout a wide array of industries.